Thank you for taking a look at my work. Over my twenty year career in advertising, I tackled almost any type of design challenge. If you want to see/know more details about any specific project or would like to take a look at additional examples, please, do not hesitate to contact me.
In October 3, 1963, President John F. Kennedy stood before 10,000 Arkansans and dedicated the newly constructed Greers Ferry Dam and Lake. In his last public appearance before his ill-fated trip to Dallas, the President gave an impassioned speech about the importance of this effort by the state of Arkansas and the Army Corps of Engineers and the impact it would have.
The commemoration event that was held 50 years later to the day, celebrated the tremendous positive impact of the Greers Ferry Dam on the region as well as honored John F. Kennedy.
The materials I designed for the event, harken back to the vintage style of the 1960s and the original dedication. All pieces were printed using 4 spot colors, including metallic gold, and became special keepsakes for event attendees. This project also garnered a silver regional ADDY award.
For over twenty years, Arkansas cities and towns have been creating magical holiday lights displays and hosting holiday events to celebrate the spirit of the season. For ten of those years, I was proud to be part of the effort to promote The Trail, creating brochures, TV commercials, print, outdoor, web advertising, social media and other materials that helped communities spread the word about their holiday offerings which increased travel across the state during winter months.
Homer, the Holiday Hog comes to life with two elf friends in this stop action animation debut. I created and built the characters and the set from scratch and served as the main animator during filming. I can safely say that this was one of the most memorable projects/biggest learning experiences ever.
Holiday lights create such a magical, festive feeling in all of us around Christmas. This is what Arkansas Trail of Holiday Lights is all about: community closeness, wonder and joy. The effect was achieved inside a studio I turned into a holiday lights wonderland.
Riceland Foods and its family farmers have provided the world with wholesome, nutritious rice since 1921. Grown in the United States, its rice is known for its high quality and versatility, and that's why Riceland has become a trusted brand around the globe. Riceland was looking to increase and engage its social media audience through entertaining and informative content. Using Riceland rice, I created a series of static images as well as stop action animations that generated a lot of engagement from the viewers and provided entertainment value to Riceland's social media followers.
Arkansas State Police Highway Safety Office partnered with Mark Martin, Arkansas's own NASCAR Hall of Fame driver, to spread the message of importance of wearing a seat belt. With Mark Martin's help, Arkansas State Police Highway Safety Office wanted to reach out to a particular audience of male pickup truck drivers who rank lowest on seat belt use and who also happen to be NASCAR fans. This message of safety was of utmost importance to Mark Martin who was happy to demonstrate to fellow drivers that being tough and cool includes taking safety measures. Our team created an integrated campaign that included TV and radio spots, print ads, outdoor and digital advertising. Arkansas photographer Rett Peek served as the photographer on the shoot. Waymack and Crew shot the video spots.
It only takes two seconds to buckle your seat belt.
The most important two seconds of your life.
The best way to stop nicotine addition is to never start. That is why Arkansas Department of Health, Stamp Out Smoking division, was eager to reach school-aged kids and to encourage them to lead a healthy, tobacco-free life through various initiatives.
My team created and implemented coloring contests, writing contests and filmmaking festivals that were highly appealing to kids and had high participation rates every year. These initiatives encouraged students to use their creativity to empower themselves and others to learn about the harm of tobacco, to become aware of how tobacco companies target kids with their advertising and to realize the value of staying healthy and encouraging others to do the same.
Each initiative involved creating a poster, information packet, mailing envelope/tube and label, awards or certificates, a microsite and, later on, social media and e-blasts for the students participating in the Film Festival initiative. All the posters below feature my design and illustrations.
I have extensive experience designing publications, especially tourism-related kind. Making content visually engaging, easily accessible and helpful to the user is my number one priority. Please, contact me for more samples of my editorial and publications design.